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UA Manager

Yokee Music, the creator of the world’s greatest music apps, is looking for a UA manager to join the marketing team and take a major part in our growth efforts.

In this role you will:

  • Manage UA activity (hands-on) across several platforms
  • Analyzing data on a daily basis to perform ongoing optimizations, identify any shifts in trends and achieve KPI goals
  • Stay ahead of the curve by running ongoing in-depth market research and analysis
  • Collaborate with marketing, product, creative, ASO and analytics teams to drive the best results for your activities
  • Think “out of the box”, and bring new innovative ideas to the team’s portfolio
 
Responsibilities:
  • Hands-on campaign management on various mobile ad networks
  • Actively manage and carry out large-scale campaigns via various online  advertising platforms
  • Develop benchmarks, set goals, plan and execute online marketing strategies
  • Create insightful, data-driven reports and draw meaningful conclusions that drive overall sales growth
  • Test, monitor and analyze performance and optimize according to KPIs
  • Design A/B tests to measure lift in campaign performance and improve conversion rate
  • Identify relevant trends and marketing opportunities, stay up to date with industry and platforms developments
  • Perform self-directed performance analyses and communicate key findings to the team
  • Collaborate with the internal creative team to create assets for campaigns
 
Requirements
  • 3+ years in mobile user acquisition and ad buying analysis experience at scale (mainly iOS)
  • Experience with mobile UA on: Facebook/Instagram, Apple search ads, Google ads, YouTube, AdMob, Tiktok
  • Creative and effective problem solving and decision making
  • Experience in creating and optimizing conversion flows and landing pages
  • Excellent analytical and excel skills, experience analyzing large data sets, delivering actionable insights and a passion for solving complex problems with data
  • Ability to manipulate and analyze large quantities of data and present it in reports
  • Deep understanding of mobile attribution
  • ASO experience – an advantage